Sites Most Effected by Google Min Bid Part 1
If you’re into pay per click (ppc) then you know that Google runs a ‘quality score’ algorithm on all websites. Google also crawls frequently to check this information for quality.
The quality score is determined by a number of factors, including your ad’s click through rate (CTR), relevance of your ad text, the historical performance of the ad, and the quality of the website’s landing page.
Your quality score determines the minimum bid for your Adwords ads. So if you have a high quality score, you have a low minimum bid, and it costs less to use Adwords. If your quality score is eye level with the gutter, you’re going to end up paying between 50c and $50 for each and every click on your Adwords ad.
In this first part series of we’re going to cover sites that are most effected by getting Google’s quality score.
Squeeze pages:
These are the pages that usually follow the following formula: Big header, bulletpoints and a form to sign up for more information or to receive a “free report”. They’re usually very brief with the sole aim of getting an email address out of the user. Google considers these to be “poor user experience” sites because they don’t contain much content and they don’t offer the user any alternative action other than the signup form.
Affiliate “review” sites:
These are the one-page sites with a whole bunch of affiliate reviews for products. The aim is to get users to click on one of the review products and purchase through the affiliate link. By the
looks of it, Google doesn’t consider that these sites provide enough content to warrant a decent quality score.
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