“I Am Searching For…”

Did you know there are a few quick and easy steps that you can take when you write your posts to increase your Adsense revenue?

I was over at one of my favorite daily readings for copy writing when I noticed something interesting about the Google Ads on his site. Most of the ads on his site were not relevant to his content. Now, I am sure there are many blogs out there like this one where the ads are not relevant to the blog’s content. And I am also sure that many bloggers probably don’t care about those ads. Their goal isn’t to make a lot of money from them, perhaps just enough to pay for hosting. But even if this is not the main source of income (which I can bet it’s not), there are a few quick and simple steps anyone can take to increase their Adsense revenue.

The case for Copyblogger.com

Probably noted as one of the best internet copywriters, Bryan Clark has influenced many writers and non alike to write better copy and marketing text. His income is obviously not from the ads on his blog, but from his consulting service. But that shouldn’t keep him from making a bit more from the ads.

Context, Context, Context

I was reading How to Write Exquisite Subheads when I noticed the ads where not relevant at all (See screen shot below). In his article, he talks about how readers can become “scanners” and skim the content and read certain points like subheads and bullet points. On his site, he has the word scanner in a few subheads. Google reads this word and thinks it’s concerning computer scanners. The result is as follows;

I Don’t Want You

Google has a great tool that everyone should use when placing adsense on their sites. The Google Adsense Preview Tool allows you to right click on the web page and see what ads google will show. You can then view the “True” url used in the ad and add that domain to your Competitive Ad Filter in your Adsense setup.

I have a web site that gets about a 10% click through rate for Adsense on average. Now occasionally that rate drops (as low as 3%). And when it does, the first thing I do is visit my site and use the Google Adsense Preview Tool to see what ads are on the site and exclude ones that are not of the same context as the content. It only takes a few hours at the most after, that the click through rate goes back up.

Ignore This Google!

Google also provides the sectional targeting method to suggest what Adsense should focus on. You simply put at the beginning of sections you want google to target, and then end that section with . Google states that it will take this area as a suggestion only. I personally recommend you exclude certain keywords by the same method adding “(weight=ignore)” to it. Using ” ” around the word “Scanner” in the header would have kept those ads off his page. The google bot would have read the content on the page but ignored the area in the sectional ignore tag.

Not Finding What You Want Pays

Another simple way to increase the revenue on his site, is to advertise on the 404 page. Adding Adsense here will give you another opportunity to show ads and increase chances of click through.

Finding What You Want Pays Also

Add Google Adsense Search to your site to give yet another opportunity to get clicks. This can be done by simply using the adsense wizard code. Drop the javascript code into your pages and after the google bot comes to your site, your good to go. I wouldn’t worry about getting instant results in the search, but after a while Google will see how frequent you add content and will index accordingly.

Well theres a few tips for Copyblogger.com and for you also! They are simple to implement and quick. And if that wasn’t enough, here is a few more to get you going:

• Enable image ads on AdSense ads, use a secondary ad spot as an image only ad and you will get a lot of CPM ads [ads that you get paid per VIEW, not click].
• Ensure the ad unit that has the highest click through rate appears first
• Try with and without borders around your ads. Sometimes borders do better.

I didn’t get into ad placement, but besides that, what tips do you recommend?

This entry was posted on Saturday, April 14th, 2007 at 12:00 pm and is filed under Affiliate Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.