“I Am Searching For…”

Today I discovered something. My dryer won’t start. Ok so that’s not the discovery. The discovery is what I found while doing a search in google for dryer information. I was searching for my dryer using the basic key phrase “amana dryer” in my favorite browser, Firefox. And on the adwords column I saw listed an ad for “amanda appliances parts”. So I clicked it. Then I was taken to a Landing Page that was just an image and small text telling me to call a 1-800 number for parts information. It wasn’t what I was looking for so I clicked my back button. An low and behold - my discovery!

What’s this? Is google asking if this ad helped me? It would seem so. So you may ask, what does this mean for you Affiliates out there? Well, one note about this ads landing page is that it has no content and its quality is very poor. This poor advertiser probably paid too much for this click and now that I voted that it wasn’t useful, his quality score will probably go down even more. It’s important as an affiliate to make sure your pages hold value and content to the type of ads you are showing. You can’t make money if your quality score is low and you won’t have conversions if your “link wasn’t helpful!” Content on your landing pages and the context that its given in relationship to the ad, plays a vital role with whether or not someone will convert. This was a perfect example of a BAD landing page.

NOTE: Here are the specs of things that may contributed to me finding this. I was in Firefox 1.5, Searching google. The key phrase was NOT a long tail phrase. The adwords sponsors site was very low quality and not SEO friendly [page was built using ImageReady!]. I quickly realized that this was not what I was looking for and hit the back button. I am not sure the quality of the ad triggered the adwords question, because it did do it with another ad that was much higher quality. That leads me to believe it was the speed in which I hit the back button, OR just the fact that I hit the back button!

This entry was posted on Saturday, April 7th, 2007 at 12:00 pm and is filed under Affiliate Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.